About Stead & Co
Grown at the grassroots.
Stead & Co was built around a simple idea: Good growing knowledge should be practical, accessible and grounded in the real world.
Why I do this
Why I do this
I want to help people reconnect to the natural world — to walk out their back door and enjoy the fruits of their own labour. I studied a Bachelor of Applied Science at Massey University and have worked across the dairy, beef and sheep sectors on sustainability: soil mapping, riparian planting, wetland restoration, and planting marginal hill country in forestry. I’ve worked in the organic industry with a focus on Demeter certification, gained self-taught permaculture experience on a lifestyle block, and learned the rest at the grassroots — on real farms, hands in the dirt. Anyone can grow their own food. It just starts with a seed, soil and a passion for knowing where your food comes from.
What guides the work
Practical, patient, and rooted in the real world.
Reconnection
Bringing people back to where their food comes from — and the quiet satisfaction of growing it.
Self-sufficiency
Real skills that make you less dependent and more capable, season after season.
Regenerative care
Working with the soil and the land, not against it — for a block that gets healthier over time.